Unlike the wide variety of foundation and powder shades in the Fit Me line, there are only 2 concealer shades in each level (2 concealers for 100's, 200's and 300's) for a total of 6 shades. So if your foundation colour is in the 100 's range of Fit Me, you get to choose from 2 concealers either 10 or 15. I have 10 here, which is the lightest and matches the foundation in 110 which is quite yellow toned, this concealer is yellow for sure, a pretty dark yellow too. I think for a line that is supposed to make it easy for women to find the right match, they really should of had more variety of concealers only 6 shades?
The packaging is the standard doe-foot applicator. These types of concealers are usually best for under the eyes because their coverage is low.
Here is a swatch comparing Maybelline Fit Me concealer in 10 with Maybelline Superstay in Ivory, you can see that the Fit me is much darker. I have learned over time that most of the concealers that I use are far too light for me. I always apply concealer before foundation, so if it is too dark it won't matter because it gets covered anyway, and since I am so pale the whole 'white under the eyes' doesn't really look right on me. I need a more yellow/orangey/salmon coloured concealer to neutralize the red/blueness under the eyes. If you are looking for a lighter concealer, Fit Me's 15 concealer is much more pink toned (as is the foundation). This concealer is very smooth. blends well, is non-drying, non-creasy on me, which is nice.
And the application here, Fit me concealer on your left and nothing on the right. It's very smooth and blends nicely. It covers, but not great, if you need high-coverage under the eyes, this isn't for you. The coverage on Revlon's Moisturizing Cream concealer (my favourite drugstore concealer) is much better for example. This concealer is more like MAC's Moisturecover, it helps refresh your under-eye area, but not not completely, this is absolutely not medium-full coverage. I would suggest this concealer only for under the eyes, but not really enough coverage for all over the face, and I don't think it would stay put either since this concealer is so creamy/liquidy.
Of all the Fit Me products that I bought (including foundation, powder and concealer) I like the foundation the best, but I will definitely keep using all of them, and perhaps together is a good bet too, products usually work best that way. The concealer didn't wow me, the foundation didn't give awesome coverage and the powder is just average, none are necessarily bad, just not anything amazing either.
Have you tried the Fit Me concealer?
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