Burberry Body Song Tie-in: Rose by The Feeling

“People wear perfume as an attractant – something to make them feel good and enhance interaction with others,” said Jack Burke, president of Sound Marketing Inc., Branson, MO, as an industry expert for Luxury Daily. “Music is much the same. It is one of our strongest memory sense, next to smell.” This is a propos a bespoke song called “Rosé” for Burberry Body, the British brand's latest scent,